No land X SIMS

Creative directions was our second brief in second year, I set my self the challenge to collaborate with two brands, the first one was No land a sustainable rising fashion brand and the second the well known Sims to show the younger audience how we can shop sustainable while being creative with our own wardrobe. In this project I experimented with creating redesigned sims characters, trying new 3D softwares and learning how to create 3D animations.

My final outcome was a 3D poster that would draw the game industry in alongside the fashion gurus. I wanted the poster to be simple, yet effective expressing how a new expansion pack would be launching into the sims.